White online dating site

11 Apr

"I wasn't expecting the difference to be that stark." Roderique suggests people of colour might find more success with dating offline, or on niche websites.

The alternative is braving a dating scene that is largely geared toward the majority population of Caucasians, many of whom appear not to be as open-minded as they say.

Roderique says she knew some might criticize the experiment by suggesting that people might have seen Jessica's photo as "cuter" or "more approachable." She added that her original profile received approximately the same number of views as the one with Jessica's photo.

"People would look, but they wouldn't touch in my case," she said.

WLD was started as a means to maximise revenue from online dating by applying the ‘white label’ concept to dating platforms.

This enabled the company to provide dating software, membership database, payment processing, customer support, hosting infrastructure and tax processing to partners looking to set up dating sites.

"When you conduct interviews with people, they generally express that they are happy to date outside their race," she said.

But the lack of interest in her Tinder profile led her to suspect the opposite might be the case.

Journalist Nancy Jo Sales best illustrates these frustrations in her recent By detailing the cavalier online-dating experiences of upwardly mobile twentysomethings, Sales paints a dysfunctional portrait of our generation’s collective love lives.

"I think that people say one thing, but act another way behind the secrecy and safety of their computer," she said.

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